Episode 5 - IVF, Identity & Building a Personal Brand in the Wedding Industry | Carly Bentsen of Carly Michelle Photography
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Episode 5 - IVF, Identity & Building a Personal Brand in the Wedding Industry | Carly Bentsen of Carly Michelle Photography
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What happens when your personal story becomes part of your brand — and you’re not sure how much to share?
In this deeply honest episode, I talk with Carly Bentsen of Carly Michelle Photography, wedding photographer and mom of two, about navigating IVF, motherhood, and the vulnerability that comes with building a creative business online.
Carly opens up about how becoming a parent shaped her identity, what she learned through infertility, and the complex emotions that come with showing up authentically as a business owner.
💬 In this episode:
- IVF and its emotional impact on creative work
- The pressure to “share everything” as a personal brand
- Identity shifts after motherhood
- Building boundaries around storytelling and visibility
Whether you’re in the middle of growing your family or your business (or both), Carly’s story is a reminder that your truth is enough — and that you’re not alone.
🔗 Connect with Carly at @carlymphotography on Instagram.
🎧 Subscribe to Wedding Industry Mama for raw, relatable stories from creative moms building businesses in the wedding world.
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