Send a text

What happens when your personal story becomes part of your brand — and you’re not sure how much to share?

In this deeply honest episode, I talk with Carly Bentsen of Carly Michelle Photography, wedding photographer and mom of two, about navigating IVF, motherhood, and the vulnerability that comes with building a creative business online.

Carly opens up about how becoming a parent shaped her identity, what she learned through infertility, and the complex emotions that come with showing up authentically as a business owner.

💬 In this episode:

• IVF and its emotional impact on creative work
• The pressure to “share everything” as a personal brand
• Identity shifts after motherhood
• Building boundaries around storytelling and visibility

Whether you’re in the middle of growing your family or your business (or both), Carly’s story is a reminder that your truth is enough — and that you’re not alone.

🔗 Connect with Carly at @carlymphotography on Instagram.

🎧 Subscribe to Wedding Industry Mama for raw, relatable stories from creative moms building businesses in the wedding world.

Support the show

Subscribe to Wedding Industry Mama for honest conversations about motherhood, marketing, and building a sustainable business in the wedding world.

Today's Sponsor: Green Aisle - A Platform for Modern Sustainable Weddings - Join the movement at https://green-aisle.com

Wedding Industry Mama Coloring Book: https://www.lulu.com/shop/meredith-kerr/wedding-industry-mama-a-coloring-book/paperback/product-9597z66.html?page=1&pageSize=4

Digital Version: https://payhip.com/b/bfFmX

Free email template on telling your brides you're pregnant: http://eepurl.com/jhJCTg