Episode 5: Advertising in the Age of AI with Joe Marckx
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Episode 5: Advertising in the Age of AI with Joe Marckx
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In Episode 5, Advertising in the Age of AI, Joe Marckx joins the show to unpack how artificial intelligence is reshaping modern advertising. He explores how platforms like Meta and Google are moving toward AI-driven, self-service ad creation—removing many of the traditional touchpoints where strategists, creators, and media buyers once played a central role.
The conversation dives into the tension between technology and human creativity as algorithms increasingly handle tasks like creative testing, optimization, and even ad generation. Joe breaks down what this shift means for marketers today, including the growing devaluation of human creativity and the push for advertisers to simply upload content and let AI take over.
Joe also shares where human insight still matters and how strategists can evolve as AI continues to influence the industry. This episode offers a clear look at the future of digital marketing and what it takes to stay relevant in an AI-driven landscape.