'The more successful an organization is, the more valuable it is as a target. So the more golden the goose, the more the temptation to butcher it. We actually create the conditions for our own failure by blindly pursuing success.'

Eric Ries wrote the bible for many entrepreneurs: The Lean Startup. But in recent years, he's turned his attention to what happens to startups as they mature - having showed us how to create something worth protecting, he's now focusing on how we protect it once it's built. Why do so many founders who had such a positive vision for their new company, and who achieved such success with that approach, find themselves sidelined or overruled as it slides into mediocrity or even malignancy?

The result of his quest to understand this seemingly inevitable, faceless force is a new book, Incorruptible:  Why good companies go bad and how great companies stay great.

As one of the leading thinkers and activists of our day, Eric discovered the surprisingly simple way to create the infrastructure necessary to reimagine value by founding the Long Term Stock Exchange. And as a tech entrepreneur himself, he has great advice on how to use AI effectively and ethically in the writing process.

One of Eric's most fundamental lessons is that trust is the most valuable asset of all, and that applies to your book just as much as your business. NOT an episode to miss - trust me on this.