Episode 491: How John Hill Is Using AI to Transform Customer Data and Growth at GVTC

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Episode 491: How John Hill Is Using AI to Transform Customer Data and Growth at GVTC

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In this episode of The Broadband Bunch, host Pete Pizzutillo sits down with John Hill from GVTC to talk about how broadband providers can move beyond AI hype and start applying it in practical, meaningful ways. John tells about his path into telecom and how GVTC has evolved from a rural provider into a fast-growing fiber network. The conversation highlights how AI is already reshaping marketing, customer analytics, and forecasting, with real examples of how John uses AI tools to dramatically reduce analysis time and uncover new business insights. They also discuss the cultural and operational shifts required for successful AI adoption. John emphasizes that progress starts with curiosity, experimentation, and strong collaboration between business and IT teams. Rather than forcing top-down mandates, GVTC encourages employees to explore AI in their own workflows and share results across the organization. The episode underscores a clear message for broadband operators: companies that embrace AI now—through better data practices, agile thinking, and a willingness to adapt—will be better positioned to compete, grow, and negotiate from strength in an increasingly competitive fiber market.

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