This episode was sparked by a wildfire.
James posted on LinkedIn about a cybersquatter who bought a domain containing his trademark and tried to sell it back to him - and the post exploded past 100,000 views! Turns out, business owners everywhere are getting targeted by the same sleazy tactics.

So today, we’re not holding back.

In Episode 43, Jeff and James break down the real threats to your business identity - the ones that cost entrepreneurs thousands of dollars, endless headaches, and sometimes their entire brand. This is the stuff nobody teaches you until it’s too late.

Inside this episode, you’ll learn:
🔥 How to choose the right domain name before someone else grabs it
🔥 Whether you should buy multiple variations or every top‑level domain (spoiler: no)
🔥 How to protect yourself from cybersquatters and scammers
🔥 What to do if someone buys a domain tied to your trademark
🔥 The smart, budget‑friendly way to secure your digital identity
🔥 Why trademarks matter - and why using an IP attorney can save you from disaster
🔥 The third pillar of protection: stopping impersonators, fake accounts, and brand look‑alikes

We get fired up in this one because too many good people get taken advantage of by bad actors who prey on small businesses. If you’ve ever built a brand, launched a website, or put your name out into the world, this episode will save you money, stress, and a whole lot of future pain.

And don’t forget: our April 8th event is going to be massive. Grab your spot here:
👉 https://marketlikeahotshot.com/events/

Hit play and protect your business identity like a Hotshot.

Connect with the Hotshots:

James:

@jvfsolutions

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff:

@aimcbizhealth

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Merch, E-Learning, & more:

@marketlikeahotshot

⁠⁠⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠⁠