Episode 400. Eight years. 150,000 downloads. Clients doing over $60 million in revenue across that time.

This one's off the cuff. I was packing the car for a week's camping with Sam when I realised we'd hit 400 episodes, and I wasn't going to let it slide past without saying something.

No guest, no script, just me on the mic. The $60 million number sounds big until you work out it averages around $280K a year in revenue growth per client, which is the figure that actually matters. And the thing I'm most proud of isn't the revenue. It's watching Caleb have three kids, Grant getting married this year, Andres going from $300K to over a million. That's what this work is really about.

I also get into why I recorded the audio version of The S.C.A.L.E. Method myself instead of using a voice clone, and why I think the video businesses thriving in an AI world are the ones leaning harder into their humanity, not further from it. AI tools are tools. A great human who can interpret a concept and move someone emotionally is not a tool, and that's where the real opportunity sits.

Fourteen weeks straight this year. Time to go camping. Thank you for being here.

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