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Summary

In this episode of the TCM Teach Podcast, Matt shares practical strategies to avoid marketing burnout for acupuncturists and herbalists. Learn how to create sustainable, simple marketing systems that keep your practice visible and thriving without overwhelm.

Key topics

Why marketing burnout happens

Focusing on one platform at a time

The importance of consistency over volume

Using paid promotion effectively

Batching and scheduling content

Building simple, repeatable systems

Aligning marketing with your energy and values

Using automation tools to save time

Community-based marketing strategies

Next steps for sustainable growth

"Focus on one platform at a time."

"Consistency beats volume every time."

"A good video with promotion beats many mediocre ones."

Chapters

00:00 Introduction and episode overview

00:31 Why marketing burnout occurs

01:57 Focusing on one platform at a time

03:53 The importance of consistency over volume

05:50 Using paid promotion to boost content

08:13 Batching and scheduling for efficiency

10:06 Old school marketing methods still work

11:58 Principles for sustainable marketing

13:51 Creating simple, repeatable systems

15:59 Managing mindset and energy for marketing

17:54 Building predictable marketing workflows

20:14 Tools and tips for automation

21:14 Next steps and upcoming episode