In this episode of Talking With Creatives, Jennifer is joined by Sunshine Coast-based musician Will Clift, an independent artist whose sound blends soul, indie, dance and contemporary R&B.

Will shares his journey from a promising professional rugby career to choosing a more uncertain but deeply honest path in music- a decision shaped by self-belief, discipline and a willingness to listen to his inner voice. Beginning as a busker at the famous Eumundi Markets, his practice remains grounded in grassroots performance, community connection and the slow, deliberate work of building a sustainable creative career.

We talk about songwriting, creative pressure and the realities of working independently in an industry shaped by streaming, uncertainty, and constant change. Will reflects on the making of his debut EP I Know You Know (2024), co-written and produced with Matt Corby, and the importance of trust; in the creative process, in yourself, and in the audiences who find meaning in your work.

This conversation explores what it means to choose honesty over certainty, and how courage, community and consistency can shape a life in music.

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Hailing from the Sunshine Coast, Indie Soul musician Will Clift began his music career early as a busker in his hometown at the Eumundi markets. Turning his back on a promising rugby career and armed with a Bachelor of Music from the Australian Institute of Music, Will has earned his stripes supporting acts like Matt Corby and Milku, selling out shows in Sydney and Melbourne, and honing his craft at Matt Corby’s renowned Rainbow Valley studio.

Will’s music has gained 600k+ plays and featured on Spotify playlists such as New Music Fridays AU/NZ with his sound being likened to Tom Misch, D”Angelo, Matt Corby and Allen Stone. His unforgettable shows include supports for Matt Corby, Dan Sultan, Eves Karydas, and Ross Wilson Mondo Rock among others. With multiple tours across the East Coast of Australia, and most recently, performances in London, UK and Lombuk, Indonesia, Will’s heartfelt performances have cemented his status as a crowd favourite.

For more information, please visit willcliftmusic

Listen to Will Clift at Will Clift

Featured Image: Will Clift LP Cover. Courtesy of the artist.

Note: The artwork shown here may appear styled by the website theme and is not indicative of the artist’s vision.