Episode 4: Speaker Fees | How Much Should You Charge (And Why You're Not Getting $10K Gigs)
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概要
Everybody wants the $10,000 keynote.
Very few speakers understand how speaker fees actually work.
In this episode, Sean breaks down the real numbers behind speaking engagements, how event planners think about budgets, and what you must do to command higher fees without pricing yourself out.
If you've ever wondered:
• How do I get from $1,500 to $5,000?
• When can I charge $10,000+?
• What do associations really pay?
• How do I talk about my fee without losing the deal?
This episode answers all of it.
CHAPTERS00:00 – Intro & Why Everyone Wants the $10K Gig
01:05 – What Speakers Actually Get Paid (Real Ranges)
02:10 – When to Say Yes to $2,500 (And When Not To)
04:00 – Visibility Begets Visibility
05:00 – Why Optics Matter More Than Your Fee
06:10 – How Associations Structure Speaker Budgets
07:15 – Local vs. State vs. National Conferences
09:10 – What You MUST Have to Command Higher Fees
10:45 – Why You're Not Tony Robbins (Yet)
12:00 – Staying in Your Lane & Owning Your Expertise
14:30 – One Talk. Master It. Monetize It.
16:00 – Pricing Psychology ($5,000 vs. $5,500)
17:00 – Exactly What to Say When They Ask Your Fee
18:30 – $10,000 Speakers Must Deliver $100,000 Value
20:30 – What Event Planners Are Thinking
22:00 – All-Inclusive vs. Plus Expenses Strategy
23:30 – How to Quote Your Fee Without Undermining Yourself
24:30 – Final Thoughts
• The realistic fee ranges for associations, colleges, and conferences
• Why most speakers stay stuck in the $1,500–$3,500 range
• How to strategically take lower-paying gigs to build optics
• Why your website, reel, and positioning determine your pay
• The psychology of pricing and anchoring
• How to negotiate without sounding desperate
• What makes someone worth $10,000+
• Why outcomes and not motivation justify premium fees
You don't get paid based on passion.
You get paid based on positioning, authority, and outcomes.
If you look like a $2,000 speaker, you'll be paid like one.
If you solve a $100,000 problem, you can command a $10,000 fee.
Resources MentionedSpeaker Page Example:
www.TheSuccessCorps.com/speaking
Email:
Sean@TheSuccessCorps.com
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See you in Episode 5!