In this episode, the tables are turned once again as Simon becomes the coaching client. Rather than explaining his Refframe framework in theory, Simon invites Jaroslav to coach him through it live, exploring a deeply personal experience from his own life.

Together they unpack a moment of tension following his wife Monica’s second cancer diagnosis, revealing how fear, love and old survival patterns can shape even our best intentions. As the conversation unfolds, Simon reflects on the hidden stories that drive our behaviour, the role of historic adaptive strategies, and why true personal growth isn’t about leaving our past behind but giving it its rightful place.

The conversation explores identity, compassion, emotional triggers and the courage to face ourselves honestly. Along the way, Simon demonstrates that leadership is not about having all the answers, but about continually learning to respond with greater awareness, presence and humanity.

In this special coaching episode, listeners experience Refframe in action rather than as a model or theory, offering a rare behind-the-scenes look at how Simon applies the framework to his own life. Through vulnerability, reflection and real-time coaching, the episode shows that the work of reframing is never complete.

It is a lifelong practice of understanding ourselves so that we can better connect with others.

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