For many nonprofit leaders, the word “sales” can feel uncomfortable. But if you’re asking donors, funders, sponsors, or community partners to support your mission, you are influencing people to take action — and that means sales is part of the work.

In this episode of Mission Funded, we sit down with Larry Levine, author of Selling From the Heart and Selling in a Post-Trust World, to talk about how nonprofits can rethink fundraising, donor relationships, and the way they make the ask.

Larry shares why authentic selling starts with self-awareness, how to build trust before asking for support, and why fundraisers need to attach every donation to the real outcomes it creates. He also breaks down how to handle rejection, follow up after a “no,” build confidence through practice, and stay visible in your community.

If asking for money has ever felt awkward, pushy, or uncomfortable, this conversation will help you see fundraising differently. Because when you lead with service, impact, and trust, selling your mission becomes less about pressure and more about inviting people into meaningful change.

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