Episode 4: CX - Driving growth from the inside out
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Episode 4: CX - Driving growth from the inside out
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"CX isn't simply customer service"
Customer experience has become core to startup success. While many founders start by investing in the audience, Kristin explains why employee experience should always be top priority.
So, you've spent seemingly half your waking hours (or more) growing your customer base, only to see attrition eat away at that hard work and reduce your CLTV metrics.
In this episode we explore and understand who your customer is, what they actually want and how to manage their satisfaction. We unpack what is key to growing your MRR schedule and mitigating the harmful effects of attrition.
We hear from Tech & CX expert Kristin Haynes. Kristin has worked with Coca-Cola, Telstra and small companies alike on their CX journeys. She shares with us her practical tips on how to create an experience for customers and points out that startups have the advantage as disruptors in a market because they can create a great experience, now, by design.
Listen in for more of Kristin's tips on how to build and maintain your loyal customer base.