Episode 4: Brands That Entertain Win with Kevin Willard
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Episode 4: Brands That Entertain Win with Kevin Willard
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In this episode of Agency Download, host James sits down with Kevin Willard, founder of Assembly Entertainment, to explore the future of brand storytelling. Kevin shares why traditional advertising is losing its impact and how brands can engage audiences by creating content people actually want to experience.
From building authentic brand culture to using entertainment as a growth strategy, Kevin breaks down how storytelling drives loyalty, captures attention, and transforms consumers into true fans. They also discuss the role of AI in marketing, balancing short-term sales with long-term narrative, and why brands need to think like media companies in today’s content-driven world.
Whether you’re a marketer, brand builder, or creative professional, this episode is packed with insights on turning your brand into a story people choose to follow.