🎙️ Episode Summary:

In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses building a lasting personal brand, the impact of social media on mental health, and strategies for authentic engagement. She shares personal insights from her recent health diagnosis and emphasizes self-awareness, relationship-building, and intentional content creation.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Brand Build to Last

2:49 The Impact of Social Media on Branding

5:55 Self-Reflection and Purpose in Branding

8:43 Building a Community vs an Audience

12:32 The Importance of Personal Branding

16:27 Visibility vs Authenticity

17:51 Conclusion and What to Expect in Parts 2 and 3 of This Podcast Series

📌 Resources & Links Mentioned:

• "Why the Pressure to 'Show Up Online' Is Breaking Ambitions People" Article: https://substack.com/inbox/post/181673276
• “The Trust Recession Is Changing Direct Sales (And Most Leaders Haven’t Caught On Yet)” Article: https://substack.com/home/post/p-195906984

👥 Connect with Katy:

• Substack: https://substack.com/@katywritescontent
• Facebook: https://www.facebook.com/onefitfighter
• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

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