Episode Summary

Confused about what business coaching really is? Amber Fuhriman breaks down the critical differences between coaching, consulting, and mentoring so you can hire the right support for your business growth in 2026 and avoid costly misalignments.

Key Topics Covered

• The biggest communication mistake business owners make when selling their services
• How to distinguish between coaching, consulting, and mentoring (and why you need all three)
• Why hiring someone to "fix" your business without addressing your own behavior patterns leads to failure
• Coaching questions vs. consulting advice: Understanding the curiosity-driven approach
• What to ask potential coaches or consultants before hiring to ensure role alignment

Notable Quotes

• "The biggest mistake that people make in communication is assuming that communication happens."
• "What ends up happening when we [have someone to "fix" something in our business] is somebody creates the perfect system for us, then hands it to us and we fuck it up because we run it the same way that we always have that caused the chaos that we brought them in to fix in the first place."
• "If you are doing yourself a disservice if all you do is focus on strategies and policies and procedures, and you avoid focusing on the human behavior behind all of those things."

Connect with Amber

Ready to identify the autopilot patterns holding you back?

Book a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05

Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/

Check out Amber’s Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0

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