In this inspiring episode, I sit down with the powerhouse behind Coast Hair Henley, Gemma Urbank, who proves what’s possible when courage meets strategy.

When we first met, Gemma had her back against the wall. Revenue was tight, her apprentices were standing around with gaps in the books, and she'd been burned by past marketing agencies. Fast forward just two months, and Gemma has not only doubled her salon revenue but created space in her calendar and headspace to breathe, lead, and dream bigger than ever.

This isn’t just a marketing story, it’s a resilience story. A reminder that you’re just one decision away from a very different business.

We Talk About:

Why Gemma said “yes” when she had every reason to say “no”

How her salon went from gaps and stress to fully booked (including the juniors!)

The mindset shift that helped her trust again after being burned by agencies

What her team needed to finally shine, and how systems played a role

The personal ripple effect: how letting go created space to grow 3 businesses

Why salon owners need to stop calling marketing a “cost” and start seeing it as a team member

What she’d tell any salon owner still sitting on the fence

About Gemma Urbank
Gemma is the owner of Coast Hair Henley, a coastal salon in Adelaide specialising in blondes, extensions, and head spa experiences. She’s a fierce leader, visionary entrepreneur, and mum of three with a heart of gold—and a story that proves anything is possible when you choose yourself.

Links Mentioned:

Follow Coast Hair Henley: @coasthairhenley

Want the Google Ads & SEO checklist? Grab it here

Book a free strategy call: https://thesearchrepublic.com.au/contact-us/

Follow Sonia: @sonjathesearchqueen

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