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Episode 300: Fifteen Lessons In Fifteen Years Of Indie Publishing

Episode 300: Fifteen Lessons In Fifteen Years Of Indie Publishing

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In this week's episode, I celebrate both the 300th episode and my 15th anniversary of indie publishing, and look back at 15 lessons learned during that time. You can get the ebook of WRITING LESSONS FROM THE PULP WRITER SHOW at my Payhip store until the end of May 2026. This coupon code will get you 50% off the audiobook of Dragonskull: Curse of the Orcs, Book #4 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: ORCS2026 The coupon code is valid through May 4, 2026. So if you need a new audiobook this spring, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 300 (yes, that is 300!) of The Pulp Writer Show. My name is Jonathan Moeller. Today is April 24th, 2026 and today we're looking back at 15 lessons I've learned over my last 15 years of indie publishing. We'll also start off with Coupon of the Week and an update on my current writing, publishing, and audiobook projects. First up, let's have Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Curse of the Orcs, book number four in the Dragonskull series, (as excellent narrated by Brad Wills) at my Payhip store. And that coupon code is ORCS2026. And as always, the coupon code and links to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through May the 4th, 2026. So if you need a new audiobook for this spring, we have got you covered. Now for an update on my current writing projects. As of this recording, I am about 62,000 words into Dragon-Mage, which will be the sixth book in the Rivah Half-Elven Thief series. If all goes well, I am hoping to have that out in May, though it might slip to June, depending on what I have to do in May. I'm also 4,500 words into Blade of Thieves, which will be the fifth book in the Blades of Ruin epic fantasy series. In audiobook news, a recording of Cloak of Illusion by Hollis McCarthy is approaching the end, one more proofread listen, and it should be there. And then hopefully the audiobook should be out in May. Brad Wills is also recording Blade of Wraiths right now. So hopefully we should have those audiobooks for you before too much longer. And that's where I'm at with my current writing, publishing, and audiobook projects. 00:01:46 Main Topic: 15 Years of Indie Publishing Now onto this week's main topic, 15 years of indie publishing because as of April 2026, I have now been indie publishing for 15 years, which is the longest continuous time I've ever actually done anything in my life. I've never had any other job or professional association that has lasted this long. I've done this for so long that when people are angry with me, they no longer preface their remarks on my feelings by saying, "Listen here, young man." I suppose that puts me in the upper tier of indie authors, not in terms of income or market footprint, but in sheer, bloody-minded longevity. There are still indie authors out there who have been doing this for longer and are still publishing regularly, but not all that many. Eventually, indie authors typically burn out and just stop publishing, or stop publishing due to real life reasons, such as illness, family illness, moving, changing jobs, et cetera, or get some kind of tradpub deal and stop indie publishing. It makes sense that indie authors burn out. Sometimes, or even frequently, both writing and the business side of writing can feel like a slog, but I've been blessed with a mind that loves the grind. I don't say that to gloat, but to instead express my immense and humble gratitude to God (as Abraham Lincoln said long ago, the "beneficent Creator and Ruler of the Universe" & the "Great Disposer of Events") and to all of you, the many people have read (and after 2017 when I started with audiobooks, listened to) one of my books. Thank you all very much. By good fortune, my 15th anniversary of indie publishing and the 300th episode of this podcast coincide. So for the 300th episode of this podcast, I thought it would take a look back at the last decade and a half and reflect on 15 lessons learned in 15 years of indie publishing. #1: Embrace the slog. I think if you want to be a writer, you have to actually like writing. There are a surprising number of writers for whom this is not true, like they enjoy having written or the rewards of the writing, but they don't actually enjoy the part Glenn Cook famously called "put your backside in the chair and do it. " I'm fortunate that I do enjoy that part, but a lot of writers don't. Writing is often a grind in the same way that things like diet, exercise, and home maintenance are. Like if you do them for one day, it's not enough. You have to do them consistently day after day to have results. I think writing is kind of the same way. Effort applied over time cannot do all things, but it can do a lot. This applies to writing as well. A little bit every day can really ...
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