『Episode 295: Five Bookbub Tips For Indie Authors』のカバーアート

Episode 295: Five Bookbub Tips For Indie Authors

Episode 295: Five Bookbub Tips For Indie Authors

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概要

 In this week's episode, I share five tips for getting the most out of Bookbub Ads. This coupon code will get you 50% off the audiobook of Wizard-Thief, Book #2 in the Half-Elven series, (as excellently narrated by Leanne Woodward) at my Payhip store: THIEF50 The coupon code is valid through March 30, 2026. TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 295 of The Pulp Writer Show. My name is Jonathan Moeller. Today is March 19th, 2026, and today we're looking at five tips for setting up BookBub ads for indie authors. We will also take a look at my current writing projects and do Coupon of the Week. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Wizard-Thief, Book Two in the Half-Elven Thief series (as excellently narrated by Leanne Woodward) at my Payhip store. That code is THIEF50. As always, you'll be able to see the coupon code and link to the Payhip store in my show notes. This coupon code will be valid until March 30th, 2026 so if you need a new audiobook this winter, we have got you covered. Now let's have an update on current writing, publishing, and audiobook projects. Progress has not been as fast on Blade of Wraiths as I would have liked just because I've had so much stuff in real life that has taken priority lately. I'm still at 73,000 words, which puts me on Chapter 12 of 21 in my outline, so I'm over halfway through the rough draft. As has often been the case recently, the final draft will have more chapters than the rough draft because I tend to write longer chapters but the readers prefer shorter chapters, so I will split the longer chapters into shorter chapters. The final draft will probably have around 30, maybe 35 chapters, depending on how I split things up. But based on my outline, I am over the halfway point, so that is a good feeling. I am also 8,000 words into Dragon-Mage, which will be the sixth book of the Half-Elven Thief series with Rivah. I'm hoping I can get, despite delays, I'm hoping I can get Blade of Wraiths out in April and Dragon-Mage out in May, but we will see how the rest of this month goes. In audiobook news, Blade of Storms has finished recording (by Brad Wills), and it's a great audiobook. I'm looking forward to sharing it with you all. Currently, as of this recording, it is on Payhip, Google Play, and Kobo, but it should be showing up on the other audiobook stores before too much longer. Since Coupon of the Week was for Wizard-Thief, it's a good time to mention that Leanne Woodward is currently recording the fifth book in the series as an audiobook, Wizard-Assassin. We hope to have that out sometime in April, if all goes well. So that's where I'm at with my current writing, publishing, and audiobook projects. 00:02:33 Main Topic of the Week: BookBub Ads For Indie Authors Now let's move on to our main topic this week, five tips for setting up BookBub ads for indie authors. Lately, I have been doing a lot more with BookBub ads than I have in the past because as I've mentioned before on the show, Facebook ads have declined in effectiveness and quality a great deal because there's so much AI slop on the platform and because Meta insists on putting the AI slop into the targeting of the ads, which makes them much, much less effective. Despite all the testing I've done since I stopped using Facebook ads in October, I have not gotten good results. I stopped using Facebook ads most of the time in October. I still occasionally do boosted posts for things like book announcements and maybe audiobook announcements, but the traditional targeted ad campaigns have become so much less effective with the Advantage Plus targeting that Meta uses. The idea behind that is that it bases the targeting off the ad off the text you put in the ad as opposed to letting you manually select targets. In theory, this sounds good. In practice, the targeting is just not good and doesn't work. So I've mostly stopped using Facebook ads and have switched more efforts to BookBub ads and Amazon ads, which is why we are talking about this now. So to start off, what are BookBub ads? BookBub is a book newsletter service that people sign up to receive in their email inbox. They can pick which categories they receive in the newsletter, such as romance, fantasy, science fiction, nonfiction, and so forth. The newsletter itself focuses on book deals or new releases and the bottom of each one has a small ad space that people can make a bid to be featured on. Unlike Facebook ads, for example, you're directly reaching an audience that wants ads about discounted books and are eager to learn about new releases and good deals, but let's be honest, mostly good deals. BookBub ads are a separate entity from BookBub Featured Deals. Anyone can make regular BookBub ads without being accepted like you have to for a Featured Deal. I'm not going to talk about the process of getting a Featured Deal in this episode, although...
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