When was the last time you made an intentional price increase in your salon? If you had to think about it… it might be time to take a closer look.

In this episode, Alicia and Whitney dive into one of the most uncomfortable - but necessary - conversations in the beauty industry: raising your prices. While nearly every other industry adjusts pricing regularly to keep up with rising costs, many salons hesitate, hoping to absorb increases instead of passing them along. But the reality is, if your expenses are going up and your prices aren’t, your profit is quietly disappearing.

They break down why price increases shouldn’t feel reactive or stressful, but instead be a strategic and intentional part of running a sustainable business. From product costs and inflation to the simple fact that even places like Dollarama (yes, the store with “dollar” in the name) have raised their prices, the message is clear: if they can do it, so can you.

Alicia and Whitney share practical insights on how to evaluate when it’s time for a price increase, how often salons should be reviewing their pricing, and why waiting too long can hurt both your business and your confidence behind the chair.

If you’ve been putting off raising your prices or aren’t sure where to start, this episode will help you rethink pricing as a normal, necessary part of running a profitable salon.

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