In this episode of Info Product Mastery, I sit down with copywriting legend, John McIntyre, and we discuss email marketing, copywriting, and his new business RageHeart.

[00:35] Adrian talks about John and how he listened to his podcast, The McMethod Podcast and learned all about copywriting.

[01:26] Adrian asks John to talk a little bit about his personal history and his beginnings in copywriting. 

[03:24] Adrian remarks on how copywriting has taken John around the world and also how in the age of the internet if you have a skill you can market, you can work from anywhere.

[05:04] “Success in anything requires knowing how to persuade people..” - John

[07:13] “I just thought copywriting was an ephemeral skill..” - Adrian

[08:25] John discusses the importance of understanding people in writing copy.

[10:30] John explains why he started his podcast.

[12:50] Adrian wants to know why John switched over from Drip to Berserker.

[18:24] Adrian talks about the million dollar Google Docs program. One of his favorite things John has shared through his email list.

[19:22] Adrian wants to know what John’s favorite pattern interrupts are.

[21:00] “The copy is only part of the thing….maybe the problem is the market, or the offer that you’re making…” - John

[22:05] John talks about PersuasivePage.com and how they do great and innovative work in copywriting.

[25:35] John introduces his new business RageHeart.co, and explains what it is. 

[28:37] “If you can explain someone's problem to them better than they can explain it they will immediately trust you” - John

[29:36] John discusses how while everyone is trying to work on themselves, approaching self help and healing via the nervous system has totally changed his life.

[31:27] “This somatic stuff, this nervous system stuff is doing the same thing” - John commenting on his use of plant medicines and the parallels with somatic therapy.

[32:38] RageHeart is a combination of Somatic therapy and plant medicine therapy branded in a different way than your typical self-help type therapies.

[33:28] Adrian talks about his own life challenges and struggles and how he overcame them with similar therapies to John.

[37:35] “If you think about what holds people back…it’s fear, it’s doubt…all of these things relate to the nervous system..” - John on how doing the work to make yourself better will actually make your business more successful and happier in general.

[41:39] Adrian agrees with John about doing this s