In this episode of Info Product Mastery, we have Justin Ferriman on the show, former CEO of LearnDash, the premier WordPress plugin for creating and selling online courses.

[02:11] Adrian asks Justin what his inspiration for LearnDash was initially. 

[03:45] Justin talks about starting his blog and beginning to capture emails.

[05:04] Both PyImageSearch and LearnDash were acquired on the same day. Adrian remembers how he and Justin’s path have a lot of parallels. 

[06:06] Justin discusses the benefits of LearnDash and why people should use it.

[07:42] “In a sentence I just feel like Wordpress allows you to own the content…” - Justin

[08:59] Adrian agrees with Justin about the benefits of Wordpress over something like Udemy, and gives some examples of how he was able to make custom offerings.

[10:54] “Do shorter...concise…or longer, more in depth courses tend to do better in terms of sales?…” - Adrian

[15:14] Justin talks about breaking out content into several courses versus one huge course.

[16:27] “A combination of video and text will go a long way…” - Justin on what kind of formatting does best on LearnDash.

[21:01] Adrian wants to know from Justin if gamification is a good strategy, or is even still a thing.

[22:08] “The point of gamification is to create a sense of commitment…” - Justin

[24:37] Justin talks about what’s keeping him busy now that LearnDash has been acquired.

[26:36] “The point of GapScout is to leverage the best of AI and machine learning….to then spot those gaps you can go after in your business….” - Justin

[27:01] “I love taking customer reviews…and turning those into headlines and copy..” - Adrian

[28:04] Justin describes a “great little sales hack.” 

[29:40] “The target market for this are people like you and I….the solopreneur…the small business trying to compete against the big guy” - Justin on GapScout

[30:44] Pain points and negative experiences with other brands can be used as a way to market.

[32:50] Justin points out that anybody that is creating an online course should do market research. 

• LearnDash
• GapScout
• PyImageSearch