Episode 266: Keys to getting over 5,000 unlimited wash club members per location with Steve Gaudreau - audio

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Episode 266: Keys to getting over 5,000 unlimited wash club members per location with Steve Gaudreau - audio

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In this episode of Wash Talk: The Carwash Podcast, host Kyle Alexander welcomes Steve Gaudreau, founder of Brink Results, for a focused conversation on what it takes to build an unlimited wash club sales matrix that consistently drives 5,000 or more members per location. Gaudreau, whose firm has trained more than 10,000 carwash employees over the past three decades, shares the operational gaps that hold most operators back and the structured framework his team developed to close them.

Gaudreau outlines several problem areas that typically limit membership growth. He then walks through Brink Results' new Unlimited Wash Club Sales Matrix, a 12-point evaluation tool that benchmarks operator performance across categories including member counts, pricing, sales scripts, churn rates and more. For each category, the matrix defines low, medium and high performance levels based on real industry data, giving operators a way to measure themselves against the field rather than against themselves. The conversation also explores closing-rate benchmarks, the competitive advantage of establishing membership density before new entrants arrive in a submarket and why setting ambitious goals matters.

The matrix is available free of charge by emailing steve.gaudreau@brinkresults.com.

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