In this episode of The Life of KG, Katie sits down with Anna from Socialista.

From growing up on market stalls to building a multi-six-figure online business, Anna shares the real, unfiltered truth about social media, audience building, visibility, trolls, burnout, scaling mistakes, and what it actually takes to grow a brand people trust in 2025.

Whether you're a salon owner, coach, content creator, or online business owner, this episode will change the way you show up.

In This Episode, We Talk About:

• Growing up in a family of sellers & learning business from age 10

• Starting as a social media manager and turning it into an empire

• Why building an audience FIRST is the key to selling anything

• The #1 mistake people make when creating courses or programs

• Posting frequency, viral content and what’s working right now

• Hooks, explore page strategy, and why content has to stop the scroll

• Inbound VS outbound sales, and why you need both in 2025

• Why so many coaches are struggling right now

• The story of losing £60K + a 200K drop in revenue

• The emotional discipline required to be a CEO

• Hiring, firing, and only bringing in A-players

• What AI means for the coaching industry, and why personal brand wins

• Why authenticity matters more now than ever

• The truth about trolls, visibility and online backlash

• How retreats + community can transform your business

• Why you ALWAYS need a mentor (even as a mentor yourself)

Apply for mastermind here: https://kgbusinessmentor.com/kg-mastermind/

Get your FREE trial on Salon Success Manager.

https://salonsuccessmanager.com

Check out Socialista here