Listen to the recording of the sales call:

👉 https://drive.google.com/file/d/1LEZ-bTzZ6IrDFFQFNc73jGdahRq0kJO7/view?usp=drive_link

In this episode, Scott Carpenter and Andy Boimila break down a major shift happening in the fitness industry that many gym owners are starting to feel — a massive slowdown in leads and walk-ins.

If your gym normally sees a surge of prospects in February and March but this year feels like crickets, you’re not alone.

The reason may not be your marketing, your ads, or your offers.

It may be something much bigger.

GLP-1 medications and peptides are rapidly changing consumer behavior in the fitness and wellness market.

Instead of coming into gyms first, many people are turning to medications like Semaglutide or Tirzepatide as what they perceive to be an “easy button” for weight loss.

But that doesn’t mean gyms are becoming irrelevant.

In fact, this shift may create a massive opportunity for gym owners who know how to position themselves correctly.

Many boutique gyms historically see their biggest lead flow after New Year’s resolution members quit big-box gyms.

But in 2026, something different is happening.

More people are choosing GLP-1 medications before hiring a trainer, which means fewer people initially walking into gyms.

Whether gym owners like it or not, GLP-1 drugs are becoming mainstream.

Millions of people are now using them, and some estimates suggest 1 in 5 adults have tried them.

Ignoring this shift could mean ignoring a massive change in the marketplace.

While these medications can help people lose weight, they often come with major risks if done incorrectly:

• Muscle loss

• Bone density loss

• Metabolism slowdown

• Loose skin

• Poor long-term weight maintenance

Without strength training and proper nutrition, many users end up in a worse position long-term.

Instead of fighting the trend, smart gym owners are doing something different.

They’re positioning their gym as the support system for people using GLP-1 medications.

Helping clients:

• Maintain lean muscle

• Protect metabolism

• Follow proper nutrition

• Build sustainable habits

This shifts the conversation from anti-GLP-1 to “Let’s help you do it the right way.”

Scott shares a real consultation where a prospect almost canceled training because she wanted to try Semaglutide first.

Instead of losing the client, the conversation was reframed:

GLP-1 + Strength Training + Proper Support.

The result:

• ~$1,500 medical weight loss program

• ~$2,000 training package preserved

• One of the easiest sales conversations possible

Many gym clients are already taking GLP-1 medications — they’re just not telling their coaches.

Once gym owners start openly discussing it, clients feel more comfortable asking for guidance.

And that opens the door to new services, new programs, and new revenue streams.

The market is shifting.

You can either:

• Ignore the trend

• Fight the trend

• Or position your gym to support it

The gyms that adapt fastest will likely win the next wave of the fitness industry.

This is the exact call Scott referenced in the episode showing how the consultation and sale actually happened.

👉 https://drive.google.com/file/d/1LEZ-bTzZ6IrDFFQFNc73jGdahRq0kJO7/view?usp=drive_link