『Episode 200: The Future of Local Fitness Marketing: SEO, AI Search & the All-In-One System Built for Gym Owners』のカバーアート

Episode 200: The Future of Local Fitness Marketing: SEO, AI Search & the All-In-One System Built for Gym Owners

Episode 200: The Future of Local Fitness Marketing: SEO, AI Search & the All-In-One System Built for Gym Owners

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

 Paid ads are getting harder. SEO is evolving faster than most gym owners can keep up with. And AI-driven search is completely rewriting how prospects discover local businesses.In this episode, Scott Carpenter sits down with Ray Leake and Jonathan Gafill of 97 Display — the team behind some of the highest-converting, SEO-optimized fitness websites in the industry — to break down what’s happening in online acquisition right now and what gym owners MUST do to stay competitive in 2025 and beyond.After more than a decade specializing in fitness marketing infrastructure, 97 Display has developed a fully integrated, AI-powered ecosystem that replaces the duct-tape systems most gym owners are stuck with.Today’s conversation will show you exactly how search behavior has changed, why organic traffic is rising in value, and how to future-proof your marketing before your competitors do. 🔍 Inside This Episode: What You’ll Learn✅ 1. Why Paid Ads Are No Longer EnoughScott opens up about the rising difficulty and declining quality of paid traffic. Paid ads still work, but the landscape has shifted. The leads coming from organic channels are often stronger, more qualified, and more ready to buy — if your online presence is built correctly. ✅ 2. AI Search Is Already 20–25% of All Search Traffic — And Growing FastJonathan Gafill breaks down how AI engines (ChatGPT, Gemini, Grok, etc.) now pull information from:Public conversationsReviews & responsesLocal referencesNatural-language mentions of your businessBusiness listing consistencyEngagement across platformsAI isn’t looking only at your website — it’s analyzing everything said about you online. This is a massive shift… and most gym owners are not prepared for it.✅ 3. The Biggest Problem: Gym Owners Are Using “Duct-Tape Systems”Scott explains the chaos: A website here. A CRM over there. Google reviews somewhere else. A VA managing follow-ups. Content posted manually on multiple platforms. Paid ads run by a freelancer.Nothing talks to each other… nothing tracks consistently… and leads fall through the cracks. Ray and Jonathan show how this fragmentation is the #1 reason gyms struggle with conversions.✅ 4. The All-In-One Solution: Growth IQ by 97 Display97 Display spent years building a unified, gym-specific system that includes:AI + SEO-optimized fitness websitesHyperLocal ranking maps (shows your position across your entire city)Online presence management (citations, business listings, consistency)Reputation management + social proof toolsAI website chat agentsAI phone receptionistAutomated lead nurturing (click → booked appointment)Paid ads capabilitySocial media scheduling and publishing across all platforms One login. One dashboard. Everything connected.Scott calls it “the easy button gym owners have needed for years.” ✅ 5. HyperLocal: The Tool Scott Was Most Impressed ByRay demonstrates 97 Display’s HyperLocal heatmap — a full visual layout showing:Your rankings on different keywordsAcross different areas of your cityDown to the street cornerCompared to competitors (the real ones — not the ones you think)This gives gym owners EXACTLY where they’re winning… and where they’re losing ground. ✅ 6. Why Simplicity Will Win in 2025Jonathan discusses the challenges gym owners face with bloated platforms like GoHighLevel:Overwhelming setupSlow performanceLimited staff adoptionConfusing automationsHidden costsMost owners use only 10% of what they’re paying for. 97 Display built a far simpler, gym-specific system laser-focused on what actually matters: lead → conversation → conversion. ✅ 7. AI Receptionists, AI Chat, and 24/7 Lead ConversionWhen a lead calls during class hours (or late at night)… most gyms miss the call. Missed call = missed lead.97 Display built:An AI phone receptionist that answers, gathers info, schedules, and transfersAI chat agents that respond instantly on the websiteAutomated follow-ups that run even at 11 PM or 1 AMThis ensures leads are never lost again. 💡 Your Biggest Takeaways1️⃣ AI Search is reshaping everything — and FAST.The gyms who act now will outrank their markets for years.2️⃣ Reviews, responses, and online consistency now matter more than keywords.3️⃣ Simpler systems outperform complicated ones — every time.4️⃣ An integrated ecosystem (website + AI + SEO + reviews + automations) is the new standard.🎟️ GYM PROFITS SUMMIT 2026February 12–13, 2026 • Scottsdale, AZVenue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255 Seats: Only 120 gym owners — WILL SELL OUT.Join Scott Carpenter + special guest Matt Wilber for two full days of implementation designed to transform your gym revenue model.Inside the Room, You Will Learn:The Winnable Model — Build a profitable gym with 150–200 membersHigh-Ticket Sales Framework — Add $10K–$20K/month without needing more members7-Figure Marketing Method — Flood your gym with paid trials ...
まだレビューはありません