Episode 200: How Beer Changed the World | Jeffrey Pilcher on History, Capitalism, and Craft Brewing
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Episode 200: How Beer Changed the World | Jeffrey Pilcher on History, Capitalism, and Craft Brewing
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Historian and food studies scholar Jeffrey Pilcher joins Reckoning with Jason Herbert to explore the surprising global history of beer and how one of humanity’s oldest drinks became a worldwide commodity. Drawing from his new book Hopped Up: How Travel, Trade, and Taste Made Beer a Global Commodity, Pilcher traces beer’s journey from ancient brewing traditions to modern craft breweries, revealing how beer shaped—and was shaped by—capitalism, industrialization, migration, empire, advertising, and working-class culture.
In this episode, we discuss the origins of brewing in the ancient world, the rise of lager and Pilsner in Central Europe, German immigration and American beer culture, the globalization of brands like Heineken and Corona, and the explosion of craft brewing in the United States. Along the way, we dive into Czech beer halls, IPAs, bourbon barrel stouts, the politics of drinking, and why beer has always been about more than what’s in the glass.
If you love history, food culture, globalization, craft beer, or simply a great conversation about the human need for community and connection, this episode is for you.