Episode 19 - Building a Better Snack Brand: Mark Samuel on Entrepreneurship & Staying Authentic
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Mark Samuel, a fitness-focused entrepreneur and host of the "Let's Eat" podcast, shares his unconventional journey into the highly competitive potato chip market. Discover how he's building Mark Snacks, a seed oil-free kettle chip brand, with a unique blend of personal branding and bold ambition, despite not even being a snacker himself! This episode dives deep into the strategic choices and mindset required to disrupt a category dominated by giants, offering invaluable insights for anyone in the food industry or aspiring to launch a CPG product.
Our guest, Mark Samuel, is the founder of Mark Snacks, a seed oil-free kettle chip brand, and host of the "Let's Eat" podcast, bringing over two decades of experience in building and exiting businesses across fitness and consumer packaged goods. Tune in for an inspiring discussion on innovation, supply chains, and the future of snack brands.
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