Episode 185: Laura Best on ‘Born to Buzz’ and Passion-Driven Leadership
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Meet Laura Best, keynote speaker who helps global brands like US Bank activate passion as a science-back method to drive energy, motivation, engagement and performance in their people. She is the bestselling author of Born to Buzz and the founder of Passion Collective- a group of thousands seeking to embed more passion into their daily working lives. Today, Laura advises some of the world’s biggest passion-driven brands across sectors.
Hit play for the lowdown!
[2:54s] History to PR: Laura’s genesis story
[5:25s] What first sparked ‘Born to Buzz’
[12:09s] Passion-led jobs versus passion-less ones
[19:47s] Purpose versus Passion
[32:55s] The generational aspect of purpose-at-work
[36:21s] Laura’s top tips for organizations to cultivate passion
[45:45s] Laura’s top tips for you to avoid burnout
RWL: Read: Laura’s book Born to Buzz: How to Spark Your Passions (Without Quitting It All)
Laura’s recommendation to read: ‘Meditation for Fidgety Skeptics’ by Dan Harris
Connect with Laura on LinkedIn
Connect with Vinay on X and LinkedIn
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