Summary

In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with humans who move on their own timeline. I also share what I actually believe ethical, trust-based marketing looks like, and why controlling the controllables is the only strategy worth building on.

What I Talked About

• My recording schedule and why Fridays happened this week
• Learning Stick Season and All Too Well on piano
• A Google Ads course update — I found my block and I'm planning to release it
• Business update: not taking new clients until end of July
• May gray, June gloom, and a throwback to working in Alaska
• Marketing silos — SEO, Google Ads, and Meta Ads — and what they can and can't promise
• Why guaranteeing a specific number of leads is a major red flag
• The human trust and purchase cycle — people book on their timeline, not yours
• What a real marketing "guarantee" actually looks like
• Why I believe good marketing doesn't need the consumer to be distracted, rushed, or uninformed

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram