In this compelling episode of the Throttle Up Leadership Podcast, host Dr. John Dentico sits down with Zoe Arden, a fellow at the University of Cambridge Institute for Sustainability Leadership and author of Story Centred Leadership: Crafting Cultures of Change. Zoe brings over 20 years of experience to the table, demonstrating that storytelling is not just a "soft skill" but a vital strategic infrastructure for modern leadership.

The discussion explores Zoe's Five-Stage Story Centred Leadership Model—story listening, building, shaping, sharing, and living. She explains how narrative can bridge divides and catalyze action in an era of polarization and fragmentation. John and Zoe dive into the psychological and practical depths of storytelling, touching on Aristotle's parts of rhetoric and the essential balance between logic and meaning. From walking in a stakeholder's shoes to using storytelling as a lever of influence, this episode provides a roadmap for leaders looking to build authentic, purpose-driven cultures.

00:00 – Introduction to Zoe Arden and her 20-year journey in storytelling.

02:12 – Profound beginnings: Growing up in London and early influences.

03:51 – Overcoming self-limiting stories that box in leaders.

05:59 – Defining the essence of story: Little packets of meaning.

07:03 – The power of story listening and empathy for stakeholders.

09:01 – Logic and Meaning: The two fundamental elements of a story.

10:46 – Interactive story-making through realistic leadership simulations.

12:03 – Immersing yourself in your stakeholder's world.

14:56 – Shifting perspectives: Putting the powerful at the powerless table.

16:37 – Levers of influence vs. hard levers of power.

18:36 – The importance of cross-training and escaping the internal silo.

20:00 – The irreplaceability of personal liaison and human connection.

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