You’re up in the middle of the night running Google campaigns while your business quietly underperforms.
A $200,000 business, a $2 million business, and a $20 million business waste money the same way—just with more or fewer zeros.
The fix is senior marketing judgment with fractional hours and full accountability: the fractional CMO playbook.

In Episode 16 of From Burnout to Bought Out, Jon and Ryan break down how to hire, deploy, and evaluate a fractional CMO who owns the strategy instead of merely advising. They cover six critical blind spots: attribution, portfolio thinking, positioning, pricing to margin, budget allocation, and vendor management. You’ll learn the three interview questions to ask, why a 30-day paid audit reveals the truth, what should change by days 30, 60, and 90, and how PACE creates a repeatable marketing engine.

If you’re still managing vendors, guessing which channels work, or running Google campaigns in the middle of the night — this one's for you.

👉 **Get more free strategies to build a profitable, scalable business:** https://wearesynergysolutions.com/blog/

🔔 **Subscribe** so you don't miss the next episode — new episodes weekly.

**⏱ Chapters**
00:00 The Fractional CMO Playbook
02:01 What a Fractional CMO Owns
05:28 Who Is Ready for One
08:57 Sponsor: Stop Watering the Driveway
10:29 Six Marketing Blind Spots
14:41 Feed Winners and Starve Losers
16:00 Three Questions Before You Hire
18:31 Fractional CMO Cost and Structure
21:16 Why Ninety Days Falls Short
23:45 Start With a Paid Audit
24:12 Sponsor: Strategy Plus Execution
25:53 What a Fractional CMO Evaluates
29:04 Build the Weekly Marketing Rhythm
32:33 What Changes by Day Ninety
38:35 How the Pipeline Hit $1.5 Million
40:47 Sponsor: Measure the Storefront
41:57 The PACE Marketing Framework
47:18 Your First Move This Month
49:30 The Fractional CMO Takeaway
52:23 Do One Thing This Week

**🔗 Connect with us**
Synergy Solutions: https://wearesynergysolutions.com/
Connect with Jon on LinkedIn: https://www.linkedin.com/in/dyerjon/
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mcgarghan-07946a24/

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