Episode 15: Top 5 Mistakes Businesses Make When Hiring a Marketing Agency
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Episode 15: Top 5 Mistakes Businesses Make When Hiring a Marketing Agency
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What if the biggest mistake your business is making is not hiring a marketing agency, but hiring one that is still built for yesterday’s search world?In this episode of The Unlearning Lab, host Mike Downer talks with Kevin Wosmansky of JAR Consulting Group about the five biggest mistakes businesses make when hiring a marketing agency in the new AI search era.From outdated keyword stuffing and generic GEO buzzwords to disconnected web development, weak third-party brand presence, and reports that only measure clicks, Kevin breaks down what businesses need to watch for before choosing an agency.If your website looks great to humans but is invisible to AI, or if your agency is promising “AI search optimization” without showing how they track it, this episode is for you.Ready to make your business easier to find, trust, and choose in the AI search era? Connect with JAR Consulting Group and start building a smarter digital strategy.Enjoyed this episode? Follow The Unlearning Lab and listen on your favorite podcast platform so you never miss what’s next.
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