Episode 15 - Selling with Strategy: Choosing the Right Market for Your Farm
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Episode 15 - Selling with Strategy: Choosing the Right Market for Your Farm
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Choosing where to sell your products is one of the most important business decisions a producer can make. In this episode, host Dr. Ahlishia Shipley talks with Dr. Becca Jablonski, faculty member at Cornell University and agricultural and food systems economist, about the many market opportunities available to producers. Together, they explore direct-to-consumer marketing, intermediate markets, and the realities producers should consider when selecting a marketing pathway. Drawing from her research, Dr. Jablonski shares practical insights to help producers make informed decisions about where to take their products to market, while highlighting how investments in local and regional food systems can create new opportunities for agricultural businesses.