Declining birthrates in the United States will drive down college enrollment over the next 15 years. Some experts predict that hundreds of small private colleges and universities will close.

Of the 14 colleges and universities in the Church of Christ family tree, as many as ten of them have characteristics that put them at higher risk in the new higher education market.

Many of these schools are innovating in ways that cut costs, increase operating margins and revenue and at least give them a chance to grow or maintain enrollment enough to survive.

But will a necessary focus on margins lead to less focus on mission?

Dr. Joshua Travis Brown, assistant professor at the Johns Hopkins School of Education and research fellow with the Center for Skills, Knowledge and Organizational Performance at the University of Oxford, shares what he found when he researched how small private colleges are managing tradeoffs between margins and mission. That research appears in his book, Capitalizing on College: How Higher Education Went From Mission Driven to Margin Obsessed (Oxford Press).

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