What if the biggest lie we’ve been sold about growth… is that it’s supposed to look polished?

In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with powerhouse marketer and innovation leader Tina Lambert—author of Innovation Is Ugly—to unpack the messy, uncomfortable, and wildly transformative reality of reinvention.

From leading brand turnarounds and driving billion-dollar growth in CPG to making a bold pivot into the automotive industry, Tina shares what it really takes to evolve your career, rebuild your identity, and lead through uncertainty.

Because here’s the truth: growth isn’t linear—and innovation definitely isn’t pretty.

What We Cover

• Why innovation is messy, lonely, and often misunderstood
• The myth of the “perfect career path” (and what to do instead)
• How to navigate career transitions, layoffs, and identity shifts
• The problem with traditional innovation funnels—and what actually works
• Big company vs. startup mindset: speed, risk, and decision-making
• Why fresh eyes can be your biggest competitive advantage
• Building resilience, adaptability, and confidence in the unknown

Key Takeaways

This episode is for anyone in a “messy middle”—whether you’re pivoting careers, rebuilding after a setback, or trying to drive innovation inside a complex organization.

Tina reminds us: You don’t need to have it all figured out to move forward Innovation isn’t about perfection—it’s about persistence Reinvention isn’t a reset—it’s an expansion

Who Should Listen

• CPG leaders & brand builders
• Marketers navigating transformation or innovation strategy
• Women in leadership facing career pivots or reinvention
• Anyone questioning what “success” should look like next

Bold Brands. Fierce Women. One Sisterhood.

SHeCOMMERCE:

Website: https://shecommercepodcast.com/
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