I just got back from Happy Valley 70.3 with 10 athletes on the course.

And I've been thinking about what coaches can do RIGHT NOW, in mid to late June, that will pay off all the way through 2027.

It's not a funnel. It's not a new offer. It's a team race.

In this episode, I'm breaking down why picking a team race (and picking it early) might be the simplest retention move you're not making. We talk about how to choose the right one, when to announce it, how to use it to bring boomerang athletes back and the one thing that makes it a genuine business tool, not just a fun weekend.

We also get into what happens when coaches try to do too many, why you probably shouldn't race your own team race and what I learned supporting 10 athletes on course for 24 hours straight.

The community that builds around one shared race? You can't manufacture that. But you can create the conditions for it.

The Recruitment Engine Masterclass is happening June 23rd and we're opening Content That Recruits for just a few days right after. It's a mid-level, live-taught course starting in July for coaches who want to learn how to do content that actually builds your roster. No matter where you are. Learn more here: https://coachmichellelake.lpages.co/contentthatrecruits/

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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