You wanted a full roster. Now you have it. So why does it feel like you're stuck?

A full roster doesn't mean you've made it. It means the rules just changed. And if you don't know what's coming, you'll hit a wall you never saw coming.

In this episode, I walk through the 4 risks every coach faces when they start to up-level.

What you'll learn:

• Why scaling means shifting your identity from coach to CEO and why that's so hard to accept
• How expenses multiply non-linearly as you grow (and why fearing that will cost you more than the expense itself)
• The "it's my baby" trap that keeps you doing $10 tasks instead of the work that actually grows your business
• Why having everything in your brain is a liability and what to do about it

Your homework: Pick one task you've been holding onto that someone else could do. Write it down. That's your first SOP. Start there.

The Dream to 7 waitlist is open. We're launching in July for coaches who are already over six figures and ready to scale their impact. Join the waitlist here: https://coachmichellelake.lpages.co/dt7/

If you enjoy the podcast, a star rating or written review means the world. Thanks for listening!

Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!

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