What if one hour of creative testing beats a month of ad spend?

In this episode of Sharkpreneur, Seth Greene interviews Daniela Bolzmann, Founder of MindfulGoods.co, who leads a boutique Amazon creative studio that helps seven- and eight-figure CPG and DTC brands turn product pages into high-converting brand experiences. Known for running hundreds of split tests and publishing aggregate metrics, she shows where creative focus delivers outsized conversion gains. In this conversation, Daniela breaks down the three highest-impact tests, why brand-driven storytelling wins on Amazon, and how shifting a slice of ad budget into creative can unlock rapid lift.

Key Takeaways:

→ What brand-specific storytelling looks like on a PDP.

→ Why it’s vital to have the right title, images, image stacks, and content.

→ How to make your main image drive clicks.

→ How ongoing split tests compound results across SKUs.

→ The importance of going all in with conviction.

Daniela Bolzmann is the Founder of MindfulGoods.co, the go-to creative studio for Amazon brands. As a featured speaker at Amazon Accelerate 2024, she is a leading expert in Amazon optimization and supports hundreds of eCommerce brands in doubling and tripling their sales on Amazon through creative content that converts.

Connect With Daniela:

Website: https://mindfulgoods.co/

Instagram: https://www.instagram.com/danielabolzmann/

LinkedIn: https://www.linkedin.com/in/dbolzmann/

YouTube: https://www.youtube.com/@danielabolzmann