What happens when you’re doing everything right… but still not getting seen for the leader you already are?

In this powerful SHeCOMMERCE podcast conversation, Cristina and Jacqui sit down with executive coach and consultant Liz Mayer to unpack one of the biggest traps high-achieving women face at work: being known for execution, but not recognized for influence. Together, they dig into what it really means to refresh your personal brand without reinventing yourself, why over-functioning is not the same as leadership, and how women can stop waiting for permission and start showing up with more clarity, authority, executive presence, and strategic influence.

Liz shares why so many women are rewarded for being the “gets it done” person, yet overlooked when it comes to shaping direction, driving vision, and earning the next opportunity. She offers a smarter, more sustainable path forward — one rooted in self-concept, standards, career growth, executive presence, and intentional visibility.

This episode is part mindset shift, part career development strategy, and all real talk.

Inside the episode:

• Why your next level does not come from doing more
• The difference between being seen as reliable vs. being seen as strategic
• How over-preparing and overworking can actually signal under-trust in yourself
• The personal branding shifts women need to make to lead with more influence
• Why “permission” is one of the most expensive things women keep waiting for in their careers
• A simple self-audit you can do this week to reclaim your power

If you’ve ever felt stuck being the helper, the fixer, the workhorse, or the one carrying the room without getting credit for driving it — this one is for you. This is a must-listen conversation for women in leadership, marketing, commerce, CPG, and growth roles who are ready to move from execution to influence.

Bold Brands. Fierce Women. One Sisterhood.

SHeCOMMERCE:

Website: https://shecommercepodcast.com/
LinkedIN: https://www.linkedin.com/company/shecommercepodcast/
YouTube: www.youtube.com/@SHeCOMMERCEPodcast

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.