Episode 11. The Writer Is King: Adrion Trujillo on Who Really Runs Vertical Drama
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What if the most important person in vertical drama is the one no one's putting in the credits?
Adrion Trujillo would argue that's exactly the case — and he'd know. An award-winning writer, Adrion has shaped standout series and format-defining experiments across Pocket FM, Drama Box, and Pine Drama, from top-performing male-frequency sagas to bold creative swings. His most recent show, Chained to My Nemesis, is currently #1, arriving right off the back of Keep Your Ring, I'm President Now.
In this episode, Adrion takes us from the years of writing specs and entering contests that never materialized, to a single Twitter post that opened the door to Pocket FM — and the moment he realized that "TV on your phone" wasn't a step down from his dream job. It was his dream job.
From there, he and Pauline get into the real mechanics of the format: how a vertical writer's room actually works, why writers pitch from marketing moments before anything else, and why he believes the writer is the true author of vertical storytelling — even though the industry hasn't woken up to it yet. They also dig into the credit and compensation struggles carried over from traditional Hollywood, whether there's any such thing as "life after verticals," and what happens when Hollywood tries to walk into this space and add water.
Adrion closes with grounded, specific advice for directors, writers, and producers looking to break in — and a reminder to stop internalizing the "no's" and build your own path.
Whether you're already deep in the vertical world or just discovering it, this is a rare, candid look inside the machine from someone running at full speed within it.
Connect with Adrion Trujillo:
Instagram: @Trujelloforever
TikTok: @Tru_jello
If this one made you think, send it to someone standing at their own crossroads — a writer waiting for permission, a creator wondering if it's too late to change altitude.
Let's tell stories that connect.