When I was building the website for this podcast, I almost completely forgot the most basic marketing principle I know. In this episode, I'm sharing the one idea that changes everything about how women in health and wellness businesses market themselves, and three ways you can audit your own website TODAY to see if you're accidentally making your customer's eyes glaze over. Spoiler: if your About page is mostly about you, it's probably not as effective at marketing your services as you think.

In This Episode

• The About Me page I'm GLAD nobody saw... and why even 10 years into business ownership, I still forgot this rule

• Donald Miller's guide vs. hero framework and why health and wellness business owners are especially vulnerable to getting this backwards

• The five-second test: pull up your homepage right now and see if a stranger can answer three specific questions in under five seconds

• How to actually count your way to a website fix... the I vs. YOU audit that takes ten minutes and tells you everything

• The 'so that' reframe: how to keep your credentials on your website without making it about you

• The call I got from a mom early in my business that every health and wellness CEO needs to hear

Take Action

Go to your website right now and pick one or two sentences that are about YOU and rewrite them to be about what your ideal client GETS. Make it matter to them.

Resources From This Episode

• Building a StoryBrand 2.0 by Donald Miller

• Marketing Made Simple by Donald Miller

• Take the Well Women Business Assessment

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