This week on The Accidental Business Owner podcast, Jay Allen returns with a powerful episode titled “Contact, Wait Out!” — a mindset drawn from his military days that every business owner needs to hear.

Jay breaks down how the command Contact, Wait Out applies to business: assess, adapt, and act with purpose instead of panic. He digs into the challenges businesses have faced over the last few years — from Brexit to the Covid lockdowns — and why some companies thrived while others folded. The difference? Agility.

You’ll hear Jay’s personal experiences, the impact of rapid change on UK businesses, and practical steps you can use right now to build resilience, stay adaptable, and avoid becoming another casualty of unpredictable times.

If you’re a business owner wanting clarity, confidence, and a strategy that actually holds up under pressure, this episode delivers.

This week on The Accidental Business Owner podcast, Jay Allen returns with a powerful episode titled “Contact, Wait Out!” — a mindset drawn from his military days that every business owner needs to hear.Jay breaks down how the command Contact, Wait Out applies to business: assess, adapt, and act with purpose instead of panic. He digs into the challenges businesses have faced over the last few years — from Brexit to the Covid lockdowns — and why some companies thrived while others folded. The difference? Agility.You’ll hear Jay’s personal experiences, the impact of rapid change on UK businesses, and practical steps you can use right now to build resilience, stay adaptable, and avoid becoming another casualty of unpredictable times.If you’re a business owner wanting clarity, confidence, and a strategy that actually holds up under pressure, this episode delivers.Please visit my website to get more information: http://www.mytruenorth.biz/ ✨ Check out the ADDAZERO Free Scaleup audit report here: http://www.addazero.co.uk/free-scale-audit🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1 ⭐⭐⭐Audio Podcast is currently on your favourite platforms:Spotify:https://open.spotify.com/show/6DUyVgA3TjsQmyjgP4CInG?si=1ac052c8ef7a42df ApplePodcast:https://podcasts.apple.com/us/podcast/addazero-business-challenge/id1808888157Podbean:https://www.podbean.com/podcast-detail/a8c28-1c5065/%23ADDAZERO-Business-Challenge-Podcast🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: Enquiries@MyTrueNORTH.Biz ✅ About My TrueNORTH - The Ethical Coaching Company.Welcome to My TrueNORTH – The Ethical Coaching Company! I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity. I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.For Business inquiries, please use the contact information below:📩 Email: Enquiries@MyTrueNORTH.Biz🔔 Ready to scale ethically and sustainably? Subscribe for ethical business mentoring, expert business coaching, growth strategies, and the tools to grow your business!https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1 #BusinessPodcast #JayAllen #AccidentalBusinessOwner #SmallBusinessTips #EntrepreneurMindset #ContactWaitOut #BusinessGrowth