In this conversation, Kyle Bryan, the Western Canadian sales rep for Rapala VMC, shares his journey into the fishing industry, the importance of building long-term relationships in sales, and the exciting new products being launched for ice fishing and open water.

The discussion covers the history and reputation of Rapala, the introduction of innovative products like the 40 volt StrikeMaster Maven Auger and the Nano Wrap lure, and the significance of tungsten in modern fishing gear. Kyle also highlights the upgrades to popular walleye combos and the collaboration with 13 Fishing to develop specialized rods and reels for various fishing techniques. Kyle discusses the durability and performance of fishing baits, innovations in fishing lures, and the revival of classic fishing lures. He shares personal favorites and recommendations while emphasizing the importance of product testing in the fishing industry. The discussion highlights the passion of anglers for their favorite lures and the ongoing evolution of fishing gear.

Check out the website @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.wkndwarriorsco.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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PODCAST LINKS: https://linktr.ee/wkndwarriorsfishingpod

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This episode is brought to you by 13 Fishing Canada and the Saskatchewan Wildlife Federation.

PODCAST SPONSORS/DISCOUNTS:

13 Fishing Canada: Use Code "WKNDWARRIORS" for 15% OFF www.13fishing.ca *EXCLUSIVE Discount on Rapala Canada and ALL 9 of their Brands! Use Code "WKNDWARRIORS" for 15% OFF www.rapala.ca*

Saskatchewan Wildlife Federation: Grab yourself a Membership here: https://saskatchewan-wildlife-federation.myshopify.com/collections/memberships

Download the Saskatchewan Master Angler App: https://swf.sk.ca/master-angler-p