In this engaging episode, Aleisha Gill interviews Kateesha, the founder of the Be Known Academy, who specializes in helping business owners and professionals build impactful personal brands. Kateesha shares her journey from starting with just 30 LinkedIn connections to coaching hundreds across various industries. She emphasizes the importance of authenticity in personal branding, explaining that it’s not just about visibility but about making a genuine connection with others. Kateesha also discusses the misconceptions surrounding personal branding, particularly the idea that it’s only for influencers, and highlights the power of storytelling and vulnerability in creating meaningful content that resonates with audiences.

Throughout the conversation, Kateesha provides valuable insights into the challenges of being seen and the importance of showing up before feeling ready. She encourages listeners to embrace their unique voices and to focus on the value they can offer to others. The episode wraps up with Kateesha discussing her upcoming in-person event and her vision for the Known Academy, aiming to foster a supportive community where individuals can grow and thrive together. This episode is a must-listen for anyone looking to enhance their personal brand and connect authentically with their audience.

Takeaways

"Personal branding is not just marketing; it's about connection."

"You have to show up before you feel ready."

"If you wait until you're ready, you'll never be ready."

"People get too in their head and selfish about personal branding."

"You can still show up professionally and be yourself."

"Borrowing bravery from each other is powerful."

"Your personal brand should reflect your life goals."

"Not everyone is going to like you, and that's okay."

"The bravest thing I did was admit I wasn't proud of who I was."

"You need to be proud of who you are to show up confidently."

https://www.instagram.com/kateeshahembrow

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