Why are growers producing more than ever, yet often feeling more pressure than ever?

In the inaugural episode of The Plenterra Perspective, Founder & CEO Dan Lockwood sits down with policy and business development lead Eric Hutchings to explore the question that started it all:

How did we get here?

Together, they discuss rising input costs, declining soil function, water scarcity, shrinking margins, and why many of agriculture's biggest challenges ultimately lead back to one place: The soil.

This conversation explores the lessons nature has been teaching for thousands of years, the critical role carbon plays in healthy ecosystems, and why a growing number of growers are turning their attention toward regenerative agriculture.

Whether you're a farmer, rancher, agronomist, land manager, policymaker, or simply interested in the future of food and agriculture, this episode lays the foundation for everything to come.

In This Episode

• Why farming feels harder today than it did a generation ago

• The hidden costs of declining soil function

• What healthy ecosystems can teach agriculture

• Why carbon matters to every grower

• The regenerative agriculture movement

• How Plenterra is helping growers improve profitability while regenerating their land

Featured Quotes

"It all starts and ends with the soil."

"We spent 70 years treating soil like dirt, then wondered why it started acting like it."

"Carbon has become a political football. Plants don't care. They still need it."

"We're trying to get Mother Nature back on the payroll."

"Regenerative agriculture isn't about farming like it's 1850. It's about farming like it's 2050."

About Plenterra

Plenterra is restoring agriculture from the ground up through soil health, regenerative agronomy, biochar, carbon management, and practical solutions that help growers improve profitability while regenerating their land.

🌱 Learn More: plenterra.com

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