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The beverage aisle is getting a buzzworthy upgrade. In this episode of State of the Plate , we sit down with Matt Swanson, co-founder of Drinkin’Buds , the Midwest-based THC beverage brand that's quickly becoming a standout in the functional drinks space. From the agricultural roots of hemp to demystifying Delta-9, Matt walks us through the science, the stigma, and the surprising growth of this low-dose, high-impact category. Whether you’re curious about cannabis drinks or exploring what’s next in consumer preferences, this is one conversation you don’t want to miss.
00:00 Rochelle Ripp Schnadt and Kelli Calkins, Functional Beverages
19:55 Matt Swanson, Drinkin'Buds