Episode 010 Measuring the Human Factor - When Surveys Lie and Behavior Reveals the Truth
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Why do transformation initiatives fail despite dashboards showing 82% employee support? Because we're measuring the wrong things.
In this episode, Kevin Novak reveals the measurement crisis hiding in plain sight: a consistent 40 to 50 percentage point gap between what people say they'll do and what they actually do. Drawing from real consulting experience where behavioral data exposed that only 31% of employees were genuinely adopting a change that surveys claimed 82% supported, Kevin introduces the four domains of human factor measurement that make psychological readiness visible and actionable. You'll learn why surveys measure intention instead of behavior, why training completion rates reveal compliance instead of capability, and why system logins show access frequency instead of genuine adoption.
Most importantly, you'll discover a practical framework for measuring what actually predicts transformation success: behavioral readiness, psychological safety, adoption velocity, and sustainability indicators. If your transformation metrics keep showing green while your outcomes stay red, this episode explains why and what to do about it.
KEY TAKEAWAYS
- Traditional metrics mislead because surveys measure intention, training metrics measure compliance, and usage metrics measure access rather than genuine adoption.
- The four domains of human factor measurement: Behavioral Readiness, Psychological Safety, Adoption Velocity, and Sustainability Indicators.
- Workarounds reveal resistance. When someone maintains their own spreadsheet "just in case," their behavior reveals what their words won't.
- Declining error reports during transformation often signal fear rather than success.
- Assess psychological readiness before launching your initiative, not after resistance has already formed.
Learn more about the Human Factor Method and the Human Factor Podcast>