Are you charging less than you're worth and wondering why your business isn't growing as quickly as you'd like? In this episode, Katrina Sawa shares the mindset shifts and practical strategies that help entrepreneurs confidently raise their rates. From her own pricing journey to selling transformation instead of features, Katrina explains why undercharging is often a confidence or sales issue, not a pricing issue. If you're ready to charge what you're worth and make more money, this episode is for you.

WHAT YOU'LL LEARN IN THIS EPISODE

• Why so many entrepreneurs undercharge themselves.
• How Katrina increased her rates from $59 to $1,000 per hour.
• The difference between a pricing problem and a sales problem.
• Why you must sell the transformation, not the service.
• How your 'Need Number' influences your pricing decisions.
• Why you should never prejudge what a prospect can afford.
• How to confidently begin raising your rates.

EPISODE BREAKDOWN

0:00 – Welcome and today's topic

0:30 – Katrina's pricing journey

3:00 – Knowing your Need Number

5:00 – Why entrepreneurs undervalue themselves

7:00 – Pricing problem vs. sales problem

8:30 – Selling transformation instead of features

10:30 – The $10,500 investment story

13:00 – Make more offers and stop prejudging prospects

14:30 – Start high, then work down

15:10 – Final thoughts and encouragement

MEMORABLE QUOTES

• “There are no rules to pricing as an entrepreneur.”
• “You get paid for the transformation, not the thing.”
• “You cannot prejudge what someone is willing to invest.”
• “The more offers you make, the more sales you'll make.”
• “Start high, then go lower. Don't start low and try to go up.”

READY TO LEVEL UP?

If you're serious about growing your business, increasing your income, and becoming more confident in your sales and messaging, join the She Levels Up Mentorship for ongoing coaching, strategy, and support for your business and/or your book! Use code: 200OFF for $200 off monthly and get in for just $97/month! Go to www.SheLevelsUp.biz now. You can cancel anytime.

CONNECT WITH KATRINA

Business Coaching: https://www.JumpstartYourBizNow.com

Book Publishing: https://www.JumpstartPublishing.net

She Levels Up Podcast: http://www.SheLevelsUpPodcast.com

She Levels Up Mentorship: http://www.SheLevelsUp.biz

Free Author Group: https://www.facebook.com/groups/theauthorsuccesscollective

YouTube: https://www.youtube.com/katrinasawa

Book a 1-on-1 Call: http://www.AskKat.biz