Matt Yanchyshyn, AWS Marketplace and Partner Services VP, reveals how AI agents are transforming enterprises worldwide while Atlassian and Netskope leaders share strategies for scaling up Agentic AI marketplace deals.

Topics Include:

• Matt Yanchyshyn of AWS opens with massive shift to multi-agent production systems
• Enterprise software seeing huge AI adoption: 33% will include AI by year end
• Automated agents now handle Matt's daily workflow, prioritizing emails and messages autonomously
• Real business transformation across financial reporting, demand forecasting, and automated incident management
• AWS Marketplace team productivity up 31%, deploying software 27% faster with agents
• New agent mode for Marketplace uses autonomous data collection improving customer experiences
• Success requires proper data governance with fine-grained access controls for safe operations
• Q Developer and Qiro CLI integrate seamlessly into developer workflows without disruption
• AWS maintains 400+ MCP servers, shared spec farms enabling teams to collaborate effectively
• Embedded experts and principal engineers spread agent knowledge and measure productivity closely
• Andy Horwitz notes security leads Marketplace growth, primarily through private offer expansion
• Netskope's new DSPM product addresses AI data security, driving strong customer adoption momentum
• Enterprise customers now ask if vendors are AWS badged, deals 41-58% larger
• Andy advises ISVs: prepare sales teams thoroughly, focus co-sell, secure executive buy-in
• Bill Hustad emphasizes distinct marketplace strategy, seller training, and ruthless operational tracking for success

Participants:

• Bill Hustad - Global Head of Channel and GTM Ecosystems, Atlassian
• Andy Horwitz – SVP, Global Partner Ecosystems, Netskope
• Matt Yanchyshyn – VP, AWS Marketplace & Partner Services, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/