Ep14: Building a $35M YouTube Ads Business, Coaching Vs Consulting, How to Grow Organically
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Ep14: Building a $35M YouTube Ads Business, Coaching Vs Consulting, How to Grow Organically
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On this episode, we sat down with Aleric Heck — founder of Ad Outreach, a YouTube ads powerhouse that’s done over $35M in total revenue. Aleric started his YouTube channel at just 12 years old and went on to build a consulting business helping brands scale with video. Aleric’s also building KeywordSearch.com, a powerful AI tool to help creators and marketers unlock smarter YouTube growth.
We got into his journey from creator to entrepreneur, how he mastered both organic and paid growth, and why most brands still get YouTube ads completely wrong. He also breaks down the rise of short-form, building something sustainable, and his approach to investing and monetization in today’s content economy.
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